Psyching Out the Female Consumer

"The use of a male figure is one strategy, in contemporary ads, for representing compulsive eating as "natural" and even lovable. Men are supposed to have hearty, even voracious, appetites. It is a mark of the manly to eat spontaneously and expansively, and manliness is a frequent commercial code for amply portioned products. "Manwich," "Hungry Man... Continue Reading →


Abstract: This essay argues that Mitchell Lichtenstein’s film Teeth (2007) is an exemplary appropriation of the femme castratrice, a sadistic and castrating female figure that subverts the patriarchal mythologies undergirding the gendered logics of both screen violence and cultural misogyny. The film chronicles Dawn’s post–sexual assault transformation from a passive defender of women’s purity to... Continue Reading →

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