Trump’s 2016 Presidential Campaign and Adorno’s Psychological Technique: Content Analyses of Authoritarian Populism

Using Adorno’s understudied textual analysis of the radio addresses of Martin Luther Thomas and Trump’s 2016 US presidential campaign, this study extracted three rhetorical devices that Adorno uses to characterise Thomas and his authoritarian populism and transposed them to Trump. The first device was the lone wolf device amounting to anti-statism or pseudo-conservatism, most clearly exemplified... Continue Reading →

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