The Pink Dragon is Female: Halloween Costumes and Gender Markers

Sociological Fragments

“The marketing illustrations for children’s Halloween costumes remains largely anchored in traditional gender roles, images, and symbols. The symbolic representations of gender contained within Halloween costumes may, along with specific costume titles, refurbish stereotypical notions of what women/girls and men/boys are capable of doing within the realm of their imaginations.”

Adie Nelson

Although the term “fantasy” implies a “play of the mind” or a “queer illusion,” the marketing illustrations for children’s Halloween costumes suggest a flight of imagination that remains largely anchored in traditional gender roles, images, and symbols. Indeed, the noninclusive language commonly found in the names of many children’s Halloween costumes reverberates throughout many other dimensions of the gendered social life depicted in this fantastical world. For example, the participation in the paid-work world and financial success for men and of physical attractiveness and marriage for women is reinforced through costume names that reference masculine costumes by…

View original post 743 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: